Innovative Personalization Issues for Providing User-Centric mGovernment Services    

Germanakos, P., Samaras, G., Mourlas, C., and Christodoulou, E. 

Advances in mGovernment oriented technologies and services are taking place with a considerable speed around the world. As communications and other IT usage becomes an integral part of many people’s lives and the available products and services become more varied and capable, users expect to be able to personalize a service to meet their individual needs and preferences. Therefore, due to the heterogeneous users’ needs and requirements user profiling could be considered an essential component of personalization systems as a successful step towards the identification of users’ preferences. However, could user profiling nowadays be considered complete enough, taking into account all the vital parameters of users’ characteristics, in order for these systems to provide them with the most user-centric result? This paper introduces a “new” comprehensive user profiling, incorporating the User Perceptual Preference Characteristics that serves as the core element for filtering raw mGovernment services content.

Keywords: Multi-channel, eServices, Personalization, User Profiling, mGovernment.